Generative media can draft assets. It does not replace catalog IDs, prices or inventory. Treat it as a content pipeline on top of software.
A campaign image that does not point at a live SKU is decoration. Operations teams need the generated file to inherit the product code, the price and the channel the admin already uses.
Text, image and short video help marketing. They do not count stock or close a subscription. If the storefront is a WeChat mini program, generation must land in that catalog — not in a shared drive nobody publishes from.
Brand, claims and category rules still need a human. AIGC without an approval queue becomes a compliance incident with better lighting.
If product data is messy, generate after you can retrieve a trustworthy item. Custom software and the store admin are the system of record. AIGC is optional output.
Request a scope