Mini program
Subscription commerce on WeChat: recurring orders and home delivery
A WeChat mini program for recurring grocery-style orders, home delivery and offline stores as the acquisition channel. Built for China WeChat commerce — not a generic "mini app" theme.
Background
Cold-chain milk was sold door to door on paper. Stops for the following week were hard to follow. The store met customers, but the next subscription was a chat thread or a notebook.
What we shipped
WeChat mini program for subscriptions and delivery orders; offline member stores as experience and acquisition.
What was breaking
- Paper subscriptions did not tell the driver which household was due next week.
- Store visits and online orders did not share a customer file.
- Cold-chain delivery needed a stable order entry, not an ad-hoc group list.
Approach
Subscriptions and checkout live in the mini program. Stores remain the place people taste and join. Community posts and live streams stay marketing actions — they are not default modules we invent for every store.
Modules
- Recurring subscription and one-off SKUs
- Home-delivery order entry
- Offline store as acquisition
- Order and basic membership admin
WeChat commerce in China starts as a mini program. Scope it at /en/miniprogram/ or /en/contact/.